Armani Taps Chinese Market With Online Store

Italian fashion designer Giorgio Armani plans to tap the Chinese market with a new online store that opened Friday for Emporio Armani in one of the first such initiatives in China by a major fashion brand.

Online retail sales in China, which has the world’s largest web population of at least 420 million soared last year big time. US fashion giant Gap launched an online store in China earlier this month and Wal-Mart, the world’s biggest retailer has said it too plans an Internet presence in China soon. Apple opened an online store in October.

There seems to be a growing trend for international brands to want to tap into Chinas large market. Any business owner would think the same. This will be the first fashion brand to offer a flagship store online experience in China. The website will be backed by Yoox, an Italian online fashion retailer that has grown rapidly during the global economic crisis.

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