Allstate’s Good Hands for the Good Life motto is new and different for an insurance company. Why? For one thing, it has a voice of optimism and celebration versus fear.
What does that all mean? Let me cite an example. I believe life is about risks. Nothing will happen in my life if I do not decide to do something that may or may not be good to my life.
Sure, there will always be worries if things will not go as I want them to, but that is what life is all about. Yes, doubt and fear are the enemies and they can be a hindrance in accomplishing what people need to do in life. Yet, we must overcome them in order to overcome any obstacles that come our way.
Allstate is an insurance company alright. Yet it has a belief that the notion of a good life is inherently social which is already taking place in people’s natural social conversations. Allstate creates more good rather than wait for the bad to happen and take care of them.
I believe all insurance companies should pattern that kind of a business model.
Check out this short video of Allstate Good Life to start with.
The Allstate brand commercial tells the story of how there are risks everywhere, but we as people do not let it hold us back from making our lives good.
In order to make the best of our lives, we should celebrate moments of simplicity and contentment in life and recognize triumph over adversity, fear or doubt. Allstate aims to help its clients go through living the good life.
Why don’t you share your own stories here. Post them for others to read as well. I am sure every one of us has gone through life with something that has hindered us yet overcame the obstacles to live the good life!