Having an online presence can do wonders for your company, especially if you are trying to attract new customers. However, though your own presence plays a large role, the people you choose to follow can be just as important. You would be surprised at the number of tips, ideas, and strategies you can learn when following the right individuals. Here are some thought leaders of social media, and how they can enhance your company’s profitability.
If you are interested in a writer who has great connections to break some of the biggest tech stories, then MG Seigler is the person to follow. He is quick to announce trends through his Twitter account, and he hosts a weekly YouTube show where he discusses the latest trends in technology.
John Rampton is known for his skills as an entrepreneur and his writing on Inc.com. He also works with Hostt.com and Search Engine Journal. John is considered to be one of the top 10 PPC experts according to Forbes and is considered a specialized freelance writer. He writes articles on topics such as how you can boost your presence in your target business area.
Cynthia Johnson is someone you should follow if you want your questions about social media marketing answered. She is an active blogger, directs social-media marketing at RankLab, and runs a weekly Twitter chat. You can access to her Twitter chat at #TheSMGirl, to have all of your most pressing social media questions answered.
Nick Bilton is a blogger for the New Your Times Bits blog. He links to his writing, which may benefit your business, but also provides links to apps, sites, digital media, and more. He is definitely the person to follow if you are always looking for the right website or software app to boost your business’ profitability.
Even with his busy job at the Palo Alto research center as director of community, Dave stays busy on social media. He is so busy that you may find that articles slip through your fingers if you do not stay on top of his accounts, however, he is always providing links to blogs on business that you usually do not find on the social media accounts of other thought leaders.
If you are interested in learning strategies to enhance your social media presence using the blog on your website, this is the person you should be following. He has over 500 LinkedIn connections and over 99 endorsements for his SEO skills. You can find articles written by Drew in Forbes, Inc.com, The Huffington Post, and the National Wildlife Foundation. He shares skills on mobile marketing, enhancing your presence on social media and more.
Louis Gray is a great person to follow because he produces tons of content through tweeting and his blog. He also often leads the pack in introducing new websites and apps before anyone else. These can range from new websites to advertise your business to websites with info on new management apps. Finally, Louis Gray often provides unique insight on new topics, making him the person to follow if you want info before anyone else.
Our last piece of social media advice is to follow each of your followers. Invest in your client relationships just as you would logistically with CRM software like Scoro. When you follow or befriend your customers on social media, you create and grow a better, more personal relationship. This is also beneficial because it increases the likelihood of customers sharing your business information with friends. This can spread information about your company while improving your social media presence to drive further interest and engagement.
Lautaro Martinez is a freelance writer and small business operator who contributes articles and advice on a variety of issues affecting the business community and the small business entrepreneur.
Image by Kenneth Freeman/Kencf0618.