Every good business manager knows that being connected is one of the safest and most effective ways of being at the top of the game. And the best way to create those powerful business connections is to know who to follow and who to connect with.
Who are the best influencers in your game? Who is constantly bringing new ideas, trying new strategies and who is the most innovative person in your industry or niche? These are some of the questions every manager should have an answer for. And, most importantly, the best managers should know what these trendsetters are doing and what are their latest ideas. After all, constant innovation is what keeps a company at the top.
Let’s see which are some of the most important niches in the online industry and who are their best influencers:
- Search Engine Optimization
SEO is one of the largest and most diverse niches in the online business sector. Sometimes heavily criticized by large companies and big players in the industry, SEO has evolved greatly during the last decade. New techniques are changing this competitive niche and there are many influencers to follow. Neil Patel, a Seattle-based entrepreneur, is widely considered as one of the best SEO specialists in the world. He is the brain behind KISSmetrics and Crazy Egg, two powerful search engine analytics tools available online. He also runs his own blog, Quicksprout, where he discusses his latest strategies and innovative ideas. During his career, he helped large companies, like Amazon, GM, HP and NBC, grow their online presence and revenue. He also received a diploma from President Obama for being one of the top 100 entrepreneurs under 30 and a similar award from the United States House of Representatives.
- Data visualization and online digital media
Data visualization makes boring data understandable and exciting for the average user. It helps us gain access to complex and difficult information through intuitive graphics, drawings, and images. Data visualization attracts thousands of excellent artists which bring new ideas every year. However, only a few can be considered top influencers in the field. Aaron Koblin, an American digital media artist, is one of the best data visualizers around. He has a background in crowdsourcing, interactive film, and scenography, but he is best known as the creator of the “Flight Patterns” data visualization. In this work, he helped us see a single day’s air traffic over the United States. In 2014, he received the National Design Award for Interactive Design and now works as a Creative Director at Google. He constantly blogs about the latest innovations in the field and has thousands of followers.
- Content Marketing
Content Is King!, as Bill Gates famously said, is a great sentence to describe what content marketing is about. Educating others, engaging readers, creating value and bringing quality to your followers is what being online is all about. Companies need to provide top quality content for their audiences and there are certain content marketing companies that are able to provide exactly that. You can also use a social media influencer platform, like NeoReach, to spread your content. There are also some excellent content marketing experts out there that you’ll have to follow. Gerry Moran, Head of Social Media and Content and Cognizant, is one of the leading experts in this field. Having an experience of over 30 years, Gerry is an expert in social media marketing and content creation. He advised some huge names in the business, including IKEA, HBO, and Shell, as well as famous singers and celebrities. He is specialized in Linkedin content marketing, but also in business content marketing on various platforms.
eCommerce is an incredibly fast moving industry and staying up-to-date with the latest innovations is critical. There are a lot of interesting people to follow in this sector, but there are only a few who constantly bring something new to the table. Bryan Eisenberg, an author of several online marketing books, is widely regarded as one of the best eCommerce specialists today. His famous “Waiting for your cat to bark?” and “Always be Testing” are pivotal works and established him as an important influencer in the industry. During his career, he worked for Google, HP, Dell, NBC, and many others, helping them increase leads, conversions and sales. He is also the founder of Digital Analytics Association, a powerful organization that helps other online marketers.
Flaviu Mircea is a small business owner who knows all too well the struggles of social media marketing. Though, he has learned a lot through his endeavor to promote his company and has graciously shared with his audience the ins and outs of succesfully marketing. If you would like to learn more about Flaviu, you can check out his Google+ profile.