Top Fashion Influencers On Instagram

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Instagram is a photo-sharing network that allows you to explore visuals from places and people. No matter where you are in the world, you’re able to connect with someone’s experience quickly and easily, and, when it comes to fashion, pictures are worth a thousand words (as the old saying goes). With Instagram, you get an inside look at some of the most fashionable people in the world, and these fashion influencers are majorly influential in setting the trends we all want to copy. We’ve compiled a list of the top ten fashion influencers on Instagram—in no particular order—so that you have a fashion cheat sheet at your fingertips with just the click of a button.

Donatella Versace

Donatella Versace, the chief designer and vice president of the Versace Group, is, without a doubt, one of the most powerful women in the world when it comes to fashion. Versace has been spotted on basically every A-list celebrity out there. Donatella Versace’s Instagram account has a sophisticated aesthetic, although there are some silly pictures of Donatella’s equally well-known dog, Audrey. There are pictures of Donatella with celebrities wearing Versace, as well as updates on what the brand is putting out next in terms of trends. Her account is one of the most popular, with 774,000 followers and between 10,000 and 30,000 likes per post.

Kim Kardashian

Kim is the social media queen, and she is also very influential in the world of fashion. A business mogul and fashion designer herself, her Instagram account has 79.6 million followers. Her average post gets around 800,000 likes, although she has broken the one million mark many times. The aesthetic of her page is soft—it shows Kim and her family, as well as new Dash (the Kardashian fashion line) looks.

Anna Dello Russo

Anna Dello Russo is a name that is widely known in the fashion world. She is the editor-at-large for Vogue Japan, and her Instagram shows pictures of some of her outlandish, funky styles. Her page is eccentric, and we see what new trends are popular not just in Japan, but across the world for those of us who are daring in our fashion choices. She has 1.5 million followers, and gets around 3,000 likes per post.

Gigi Hadid

Gigi Hadid’s Instagram has a beachy, ethereal vibe to it. Her page shows what is new on the runway, as well as what is new in the world of fashion for those of us who aren’t as daring to rock the crazy looks so often seen on the runway. She has 21.5 million followers, and her posts get approximately half a million likes per pic.

Leandra Medine (the “Man Repeller”)

Medine created this page to showcase bold women’s styles and fashion. It has a women’s empowerment feel to it, and we see a lot of bohemian, loose, flowing styles that are perfect for the warm, summery weather. She has 1.4 million followers, and her pics get around 10,000 likes per post.

Lena Perminova

This Russian model has 1.3 million followers, and her Instagram page lets us into a life of luxury that is just mind-blowing. Her aesthetic is luxurious, understated, and chic, and we not only see pictures of the latest fashions, particularly those popular in the east, we also get an inside look at her adorable family. Perminova gets about 30,000 likes per picture.

Giovanna Engelbert (nee Battaglia)

Giovanna Engelbert is a senior editor for Vogue Japan. She has 539,000 followers on Instagram, and her posts get approximately 5,000 likes per picture. Her aesthetic is stylish, crisp, and flowing, with a lot of embroidery and white-on-white-on-white styles that are reminiscent of the beach. (Added bonus: we also get to see all the cool tropical vacations she goes on).

Camille Charriere

Camille Charriere has 463,000 followers, and her effortless style is not super expensive to emulate. She wears a lot of menswear-inspired outfits (button-downs, boyfriend jeans, Oxfords, etc.), and she lets us get a glimpse into her closet through her Instagram. Her pictures get around 4,000 to 5,000 likes per post. She’s a French expat in London, and is a writer and creative consultant for a number of fashion magazines.


Dannijo is a page dedicated to jewelry, and the company is based in New York. All of their accessories are handmade in NY, and their page has 144,000 followers. If you love jewelry, you have to be following Dannijo. Dannijo has statement jewelry, as well as low-key, casual pieces that can be worn daily to the office or around campus. Their average post gets around 500 likes.

Isabel Marant

Isabel Marant has some of the most creative pictures on Instagram. She frames all of the pictures and videos in white, and her media represents a modernistic style of fashion, with bright colors and abstract designs. Isabel has 791,000 followers, and her posts get about 3,000 likes per picture or video.

If you love fashion and want to be inspired by some of the most influential designers and consultants in the world, these are the accounts to follow in order to keep up with the latest trends. You can read more about the top fashion influencers of YouTube on NeoReach’s blog.

Best Influencers For Your Niche

Every good business manager knows that being connected is one of the safest and most effective ways of being  at the top of the game. And the best way to create those powerful business connections is to know who to follow and who to connect with.

Who are the best influencers in your game? Who is constantly bringing new ideas, trying new strategies and who is the most innovative person in your industry or niche? These are some of the questions every manager should have an answer for. And, most importantly, the best managers should know what these trendsetters are doing and what are their latest ideas. After all, constant innovation is what keeps a company at the top.

Let’s see which are some of the most important niches in the online industry and who are their best influencers:

  1. Search Engine Optimization

SEO is one of the largest and most diverse niches in the online business sector. Sometimes heavily criticized by large companies and big players in the industry, SEO has evolved greatly during the last decade. New techniques are changing this competitive niche and there are many influencers to follow. Neil Patel, a Seattle-based entrepreneur, is widely considered as one of the best SEO specialists in the world. He is the brain behind KISSmetrics and Crazy Egg, two powerful search engine analytics tools available online. He also runs his own blog, Quicksprout, where he discusses his latest strategies and innovative ideas. During his career, he helped large companies, like Amazon, GM, HP and NBC, grow their online presence and revenue. He also received a diploma from President Obama for being one of the top 100 entrepreneurs under 30 and a similar award from the United States House of Representatives.

  1. Data visualization and online digital media

Data visualization makes boring data understandable and exciting for the average user. It helps us gain access to complex and difficult information through intuitive graphics, drawings, and images. Data visualization attracts thousands of excellent artists which bring new ideas every year. However, only a few can be considered top influencers in the field. Aaron Koblin, an American digital media artist, is one of the best data visualizers around. He has a background in crowdsourcing, interactive film, and scenography, but he is best known as the creator of the “Flight Patterns” data visualization. In this work, he helped us see a single day’s air traffic over the United States. In 2014, he received the National Design Award for Interactive Design and now works as a Creative Director at Google. He constantly blogs about the latest innovations in the field and has thousands of followers.

  1. Content Marketing

Content Is King!, as Bill Gates famously said, is a great sentence to describe what content marketing is about. Educating others, engaging readers, creating value and bringing quality to your followers is what being online is all about. Companies need to provide top quality content for their audiences and there are certain content marketing companies that are able to provide exactly that. You can also use a social media influencer platform, like NeoReach, to spread your content. There are also some excellent content marketing experts out there that you’ll have to follow. Gerry Moran, Head of Social Media and Content and Cognizant, is one of the leading experts in this field. Having an experience of over 30 years, Gerry is an expert in social media marketing and content creation. He advised some huge names in the business, including IKEA, HBO, and Shell, as well as famous singers and celebrities. He is specialized in Linkedin content marketing, but also in business content marketing on various platforms.

  1. eCommerce

eCommerce is an incredibly fast moving industry and staying up-to-date with the latest innovations is critical. There are a lot of interesting people to follow in this sector, but there are only a few who constantly bring something new to the table. Bryan Eisenberg, an author of several online marketing books, is widely regarded as one of the best eCommerce specialists today. His famous “Waiting for your cat to bark?” and “Always be Testing” are pivotal works and established him as an important influencer in the industry. During his career, he worked for Google, HP, Dell, NBC, and many others, helping them increase leads, conversions and sales. He is also the founder of Digital Analytics Association, a powerful organization that helps other online marketers.

Flaviu Mircea is a small business owner who knows all too well the struggles of social media marketing. Though, he has learned a lot through his endeavor to promote his company and has graciously shared with his audience the ins and outs of succesfully marketing. If you would like to learn more about Flaviu, you can check out his Google+ profile.

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